La Azotea farm was originally known for growing conchineal, an insect used for making red dye. The invention of chemical dyes eventually collapsed the conchineal industry. In 1883, Doña Dominga Mont purchased the farm and her son-in-law, Don Marcelo Orive, converted it to cultivate coffee. The farm and the coffee mill are still operated by don Alberto’s grandchildren who, in the year 2000, converted part of the farm to a museum complex: Centro Cultural La Azotea. La Azotea Coffee Farm and Museums, is a well known name in Antigua Guatemala, for its high quality coffee, traditions, and commitment to the preservation of Guatemalan culture.